First Emmy award ever for institute related TV production!

9 April, 2008 - 14:16

THE TRUTH ABOUT MARIKA, produced by Swedish Television and The company P in cooperation with SICS and Interactive Institute, won the prize for Best Interactive TV.

The International Academy of Television Arts & Sciences announced
tonight the winners for the International Interactive Emmy® Awards,
organized for the third year in a row in Cannes, France.

THE TRUTH ABOUT MARIKA is a participation drama — a production created
to enrich a drama series through the participation of viewers. The
story takes place on television, national radio, the internet and
mobile phone. Every week theories are discussed live in a show that has
been enhanced with participatory content that exposes the truth about
Marika in the end. Viewers are directly involved in the plot and its
conclusion. Mobile phones become an important tool in the twilight zone
between fiction and reality and bring the story out on the street into
a fiction without limits.

“This year’s winners are an illustration of how technology is enhancing
viewer participation and bringing an added value to television
content”, said Bruce L. Paisner, President & CEO of The
International Academy of Television Arts & Sciences. ”We
congratulate them on their achievements.”


See the official pressrelase of the Emmy Awards.

More about The Truth about Marika.

See the pressrelease from SICS and Interactive Institute (in Swedish)