Interview: Camilla Stålstad, Viktoria

M.Sc. in electrical engineering from Chalmers, Senior Project Manager at Viktoria Swedish ICT since January 2011.

You are involved in several projects connected to the electrification of cars, why is this area of interest?

I want to contribute to a more sustainable society and through a partial electrification of our fleet, we can quite easily decrease the environmental impact from the transport sector. I also think electric cars are interesting from a user’s perspective since they can be both fun to drive and easy to handle.

Which do you think is the greatest barrier to electric cars in Sweden and what can be done to overcome this?

The purchase price is without doubt one of the greatest barriers to a large-scale commercialization of electric cars on the Swedish market. In our BeliEVe project we have studied how new business models can be used to make electric cars attractive for customers, without implicating increased costs for society. If electric cars are going to have the big breakthrough many people are hoping for, they have to be profitable for manufacturers, society, and for the customers. That requires a new approach when it comes to designing business models.

In what way does Viktoria Swedish ICT contribute to electrification of transportation?

With close to 20 researchers focusing on Electromobility this is one of our largest application areas. Within this field we have front edge competence in several technical matters. We also have an interesting scope in that we have competences within areas such as usability and business logics. This allows us to cover many different perspectives and thus get a quite unique holistic approach to electrification issues.

This interview was published in our annual report 2013.