Interview: Ann-Charlotte Mellquist, Viktoria

Ann-Charlotte Mellquist is a researcher at Viktoria Swedish ICT.

You will be one of the first graduates from the Innovation, Enterprise and Circular Economy MBA program at Bradford University in the UK. What does circular economy mean to you?

A circular economy is an economic system and innovation framework that combines old knowledge with new perspectives. By fundamentally changing business models, supported by innovation within design, logistics and materials technology, it aims to eliminate waste, harvesting its value instead, which is currently lost.

How can digitalization contribute to a circular economy?

Digitalization is a key enabler in a circular economy. In an economy where all assets, materials and products are used many times over via different reuse loops, we need to keep track of them. Digitalization is also a key component of many of the new service- based business models that we will see emerging in the circular economy.

You recently left IBM to work as a researcher at Viktoria Swedish ICT. What do you think is the greatest difference between working as a consultant and working as a researcher at a research institute?

The biggest difference is that as a researcher I have freedom relation to the industry partners in the project. My contribution is paid by an external party and the ultimate aim is not to deliver artifacts according to specification by industry, but to work jointly to enhance knowledge and insight. This is a role with a much longer time perspective.

This interview was published in our annual report 2015.